We investigate important aspects regarding your website such as the market share, trends, competitors, your strengths and weaknesses, opportunities, website traffic and threats. We find your niche and what distinguishes you from your competitors to enable you to constructively position yourself.
We research your target audience based on demographic and psychographic variables. We use viral and online marketing to reach susceptible users and aim at delivering the right message to the right public. We trac your site traffic to increase your ROI.
We audit your site; check if it is developed according to W3C standers, whether it is search engine friendly, and if it utilizes the latest technology such as XHTML, CSS and AJAX. In addition we assess your content and keyword density.
We set up your analytics reports; we deliver a weekly report concerning your site traffic, your conversion rate, and where users come from to visit your site. Furthermore we promptly organize your goals and campaigns.
We write complete functional specifications for your site; which include all the functionality needed to develop your site in details to qualify you to compete in the web 2.0 and user generated content arena.
We evaluate your competitors and find out what differentiates you from them. Plus we locate competitors that could collaborate with you to achieve your goals and aspire to identify your position in the market.